1. Who we are

DC Concept is an online furniture and home décor retailer operating through https://dcconcept.co.uk.

In this policy, “DC Concept”, “we”, “us” and “our” refer to the owner and operator of this website. “You” refers to website visitors, customers, subscribers and people who contact us.

If you have questions about this Privacy Policy or our data practices, you can contact us at info@dcconcept.co.uk.

2. Information we collect

We collect information that you provide directly, information required to process orders, and information collected automatically when you use our website.

Personal information you provide

• Name
• Email address
• Phone number, if provided
• Billing address and shipping address
• Order details and purchase history
• Messages, enquiries and customer service communications
• Marketing preferences, newsletter sign-ups and consent choices

Device and website usage information

• IP address
• Browser type and device information
• Time zone, language and location signals
• Pages, products and search terms viewed on our website
• Referral sources and campaign information
• Cookie identifiers, pixels, tags and similar technologies

Payment information

Payment information is processed securely by our payment providers and ecommerce platform. We do not store full card details on our website.

3. How we use your information

We use personal information for the following purposes:

• To operate our website and provide our online store
• To process, fulfil and deliver orders
• To send order confirmations, invoices, delivery updates and customer service messages
• To respond to enquiries, complaints, returns and after-sales support requests
• To prevent fraud, abuse, unauthorised activity and payment risk
• To improve our website, products, product pages, user experience and customer support
• To send marketing communications where you have subscribed or where permitted by law
• To measure advertising performance and understand how customers interact with our content
• To manage social media, content publishing and digital marketing campaigns
• To comply with legal, tax, accounting and regulatory obligations

Lawful bases

Where UK GDPR or EU GDPR applies, we rely on lawful bases such as performance of a contract, consent, compliance with legal obligations and our legitimate interests in operating, improving and marketing our business, where those interests are not overridden by your rights.

4. Sharing personal information

We share information only where necessary to operate our business, provide services, comply with the law, prevent fraud, or manage marketing and analytics.

Service providers and partners may include:

• Shopify and ecommerce platform services
• Payment gateways and fraud-prevention providers
• Delivery, courier and fulfilment providers
• Customer service and email communication tools
• Analytics providers such as Google Analytics
• Advertising platforms such as Google, Meta and Pinterest
• Social media and content management platforms
• Professional advisers, regulators or law-enforcement bodies where required

5. Pinterest API and social media integrations

DC Concept may use the Pinterest API and other social media tools for internal content management, analytics and digital marketing. This may include publishing branded product images, lifestyle images, titles, descriptions and links from our Shopify store to our own Pinterest business account.

How we use the Pinterest API

• To authenticate our own Pinterest business account through the official Pinterest OAuth process
• To read account or board information needed to manage our own Pinterest content workflow
• To publish or schedule DC Concept branded product and home décor content to our own Pinterest boards
• To measure basic API responses and maintain internal logs for troubleshooting, security and audit purposes

Important Pinterest-specific disclosures

• DC Concept is not endorsed by, sponsored by, affiliated with, or officially connected with Pinterest.
• We use Pinterest-derived information only for our own internal content management, marketing and operational purposes.
• We do not sell, resell, rent, redistribute, or make available Pinterest content or Pinterest-derived data to third parties.
• We do not use the Pinterest API for scraping, spam, unauthorised bulk activity, or third-party content distribution.
• No customer payment card information is shared with Pinterest through our API integration.

If access is disconnected

If our Pinterest account access is disconnected or authorisation is revoked, we will stop using the Pinterest API for that account. Where technically possible and no longer needed for legitimate business, security, legal, troubleshooting or audit purposes, we will delete or anonymise stored Pinterest-derived tokens, API logs and related internal data. We may retain limited records where required to comply with law, resolve disputes, investigate errors, prevent abuse or maintain business records.

6. Cookies and tracking technologies

We use cookies, pixels, tags and similar technologies to operate the website, remember preferences, support checkout, measure performance and improve marketing relevance.

Cookies may be used for:

• Essential website and checkout functionality
• Customer account and cart functionality
• Security and fraud prevention
• Analytics and website improvement
• Advertising measurement and remarketing
• Social media integrations and content performance tracking

You can manage cookies through your browser settings. Blocking some cookies may affect website functionality, checkout, cart or customer account features.

7. Marketing communications and advertising

We may send marketing emails, promotional messages, product updates or catalogue information where you have subscribed, purchased from us, or where otherwise permitted by law.

You can unsubscribe from email marketing using the unsubscribe link in our emails or by contacting us at info@dcconcept.co.uk.

We may use advertising platforms and analytics providers to understand how users interact with our website and ads. These partners may process cookies, device identifiers, browsing activity, purchase activity or campaign data according to their own privacy policies and your consent choices where required.

8. Your privacy rights

Depending on your location and applicable law, including UK GDPR, EU GDPR and other privacy laws, you may have the right to request:

To exercise your rights, contact us at info@dcconcept.co.uk. We may ask you to verify your identity before processing your request.

9. Data retention and security

We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including to fulfil orders, provide customer support, comply with legal obligations, resolve disputes, prevent fraud and maintain business records.

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. However, no internet transmission or storage system is completely secure.

10. Minors

Our website is not intended for children. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us so that we can take appropriate action.

11. International transfers

Our service providers may process information in countries outside your country of residence, including the United Kingdom, the European Economic Area, Canada and the United States. Where required, we rely on appropriate safeguards for international transfers.

12. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technology, service providers, legal requirements or business operations. The updated version will be posted on this page with a revised date.